Monday, April 07, 2008

Really???

ok how sad it this. The L.A. times did a whole story about the font that Obama uses.... his font?? seriously?? Man these people need to get a life. The other sad part is that the story was run in the local paper front page on the metro section last week...

Here's an outtake:

Typefaces with big round O’s and tails are considered more friendly, whereas linear fonts evoke overtones of “rigidity, technology and coldness,” according to British psychologist Dr. Aric Sigman who published a 2001 study, “The Psychology of Fonts.”

With artistic flourishes such as a tail on a lowercase “a,” serif styles “conjure images of trustworthiness,” whereas uncluttered sans serif styles “carry less emotional baggage,” he says.


If you care to read the story and have no life : Here

1 comment:

KJS said...

Sorry, I was having trouble getting through your post because I just don't trust your font.

K.