Here's an outtake:
Typefaces with big round O’s and tails are considered more friendly, whereas linear fonts evoke overtones of “rigidity, technology and coldness,” according to British psychologist Dr. Aric Sigman who published a 2001 study, “The Psychology of Fonts.”
With artistic flourishes such as a tail on a lowercase “a,” serif styles “conjure images of trustworthiness,” whereas uncluttered sans serif styles “carry less emotional baggage,” he says.
If you care to read the story and have no life : Here
1 comment:
Sorry, I was having trouble getting through your post because I just don't trust your font.
K.
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